HootIQ | Digital Marketing Services | Digital Marketing Agency

–hoot’ers

“We work at the intersection of creative exuberance, deep data focus, technology led interventions and strategic mindset to help you grow.”

At hootIQ, we worry about your
brand health, everyday!

We are the extended execution team for CGOs/CMOs. We work at the intersection of creative exuberance, deep data focus, technology led interventions and strategic mindset to help you grow.

Growth Hacking: 2x to 10x

"A combined effort of sales, marketing, experience, data science and product."

Growth Audit. Hypothesis building. Experimentation.

- Data Science Driven Rapid Test & Experiment Design
- Growth Audit
- User & Performance Analytics

Getting the Platform ready for 10X growth

- Positioning & Proposition Design
- UI/UX for Growth
- SEO and ASO Strategy

Acquiring users and building loyal customers

- Growth Strategy
- Viral Marketing
- Content Marketing
- Social Media Strategy for Growth
- Performance Marketing – SEM & SMM
- Affiliate Marketing and Reseller Strategy
- Referral Program Design and Management

Engagement Multiplier: Become a Trusted Brand

We deploy data driven and process-oriented approach to all customer touch points.

Plan. Diagnose.

- Customer Journey Mapping Growth Audit
- User Engagement and Monetisation Analytics
- Customer Satisfaction (CSAT, NPS, VOC) Research & Audits
- A/B Testing

Strategy. Design.

- Customer Experience Design
- CRM Strategy
- Monetisation Strategy Design
- Loyalty Program Strategy and Management

Optimise. Deliver.

- Conversion Rate Optimisation
- Churn Rate Optimisation
- Customer Touch Point Optimisation
- Marketing Automation
- Persona Based UI/UX Design & Optimisation
- Customer Support & Service Set-up and Optimisation
- Gamification Marketing
- Review & Rating System Implementation

360o Marketing: Hooting For Your Brand

We believe that a successful marketing campaign is one that delivers every time.

Creatives. Assets. Planning.

- Copywriting & Collateral Development
- Creatives and Content Development
- Video Production
- Brand Articulation and Brand Management
- Go-to-market plan development and implementation

Outreach. Campaigns.

- Media Planning & Monitoring – Digital, TV, Radio, Outdoor, Newspapers, OOH, etc.
- Digital marketing – Display Ads, Video Ads, - Search Ads, Mobile Ads
- SEM, SMM, PPC
- Email & SMS Marketing
- Online Reputation Management
- Influencer marketing
- Event Planning and Execution
- Celebrity Management
- Public Relations & Online PR

Performance. Optimisation

- Marketing performance analytics
- Performance Marketing
- SEO
- Bid optimisation

Go Digital: Expand your horizons

We deliver strategy led digital interventions to help you move from offline to online and mitigate business risk.

Your Brand. Is Online.

- Website & App Development
- Plugin to Online Marketplaces and Process Implementation
- Payment Gateway, e-Wallets & Online Credit Enablement
- Virtual Sales Assistant and Chat Enablement

Future ready. Bigger play.

- Ecommerce Strategy
- Digitalization of Distribution Channel
- e-Procurement Design and Development
- Direct to Consumer Enablement
- Omni channel Enablement

Campaigns. Designed for you.

- Social Media Footprint Creation and Management
- Digital Marketing Campaigns
- SEO & ASO Optimisation

Sales Funnel Management: Frictionless profitable growth

We build collaborative and outcome driven sales & marketing teams.

Acquire. Activate

- Sales & Distribution Channel Development
- Lead Generation & Qualification Optimisation
- Lead Nurturing and Conversion Optimisation
- Sales Funnel Optimisation & Friction Reduction

Retain. Monetize.

- Sales Funnel Program Design (Acquisition, Activation, Retention, Resurrection, Monetisation & Loyalty)
- Cross Channel Strategy & Management
- Loyalty Program Strategy and Management

Resurrect. Optimise.

- CAC/LTV Optimisation
- Unit Economics & Payback Optimisation
- Building Collaborative Sales & Marketing Teams for Greater Outcomes
- Dashboard and Control Tower Development
- End to End Sales Function Management for SaaS & Tech Businesses